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sammy's beach bar rum

Sammy Hagar Tells the Story behind Sammy's Beach Bar Rum
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sammy's beach house

Sammy's beach bar rum, lemon juice, orange juice, pineapple juice, honey syrup, cinnamon, and nutmeg.

spiced rum & coke

A twist on the classic, this blend of Sammy's Beach Bar Spiced rum and Mexican Coke will be your companion as you escape south of the border. Enough said.

The Hawaiian Islands have always inspired me—so much so that I bought a home in 1995 and spend as much time there as possible. Everything about the islands awakens my senses: from the rich, warm climate to the sounds of the ocean and the aromatic floral and fruit smells of the tropical breeze, the feeling of Aloha always hits me.
That spirit is everywhere in this soul-stirring paradise. I see and feel it not just in the surroundings, but in the no-worries, no-hurries, “island time” vibe of the Island’s beautiful people.

When I first met our master distiller and he said he could make a rum that captured the essence of Hawaii, I challenged him to the task. He captured the essence by using Maui Gold sugar cane, grown upcountry near the distillery. To develop the most flavorful cane juice, the cane remains in the pristine Maui soil a year longer than is typical. A unique distillation process enhances the taste; distilling and filtering the rum only once retains its Hawaiian character.When you first smell and taste my Beach Bar Rum, you will see why I wanted to share it with my fans and rum lovers everywhere. It is truly “The Spirit of Aloha”.

– Sammy Hagar

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